JW BrooksAbout JW Brooks

J.W. Brooks was born in Durango, Colorado and raised on the ranchlands of Colorado and Wyoming. He believes that it was this lifestyle that instilled in him the desire to preserve the country lifestyle and western heritage.

From a very young age, it became apparent that J.W. was destined to become an ARTIST. At the ripe old age of ten, J.W. illustrated a children's book and by the time he graduated high school, he was being commissioned for his western art. In 1994, J.W. was the youngest artist commissioned to render Phoenix, Arizona's “Rodeo of Rodeos” rodeo lithograph. Phoenix later asked J.W. to be the featured artist again in 1996 and 1997. In 2004, he was honored again by Scottsdale, Arizona's Parada Del Sol Rodeo to be their featured artist.

In 1991, J.W. was hired by legendary hat maker, Kevin O'Farrell, owner of O'FarrellHat Company, on a hunch that J.W.'s artistic hand would lend itself naturally to the crafting of a cowboy hat. He was right! It was during his apprenticeship under Mr. O'Farrell that J.W. realized a sense of pride and accomplishment in producing pieces of wearable art that stemmed from his own western heritage. If you own a custom cowboy hat by J.W., you’re in good company. J.W. has been the custom hat maker of choice for many professional cowboys as well as actors and entertainers.

In addition to crafting cowboy hats and drawing western art, J.W. has gained popularity as a country western singer. In 2004, J.W. entered and won the Arizona regional competition which propelled him to the top 15 contenders to be considered for CMT's televised “Nashville Star.” Shortly thereafter, J.W. joined the house band at the famous country western bar, Mr. Lucky's where he had the honor of singing on the very stage where legends had sang before him, such as Waylon Jennings, Charlie Pride, J. David Sloan, Kenny Chesney, Keith Urban and many others. You can listen to J.W. at JWbrooksmusic.


We are the only hat maker making these super, high quality, the-best-of-the-best hats out there right now. We believe our continuing pursuit of quality, realized in our Legacy hat line, has created new benchmarks for the industry! We have the great privilege of taking this legacy into the future!

Neon Cowgirls
Inspired by western fashion icons from the 1940's and '50's such as Dale Evans, Roy Rogers and western fashion designers, Manuel, Nudie Cohen, and Nathan Turk. We incorporated the past with the present with a fashion forward, and often, one-of-a-kind, designed hats. Imagination NOT imitation!

Inspired by some of the most prestigious cowboys and cowgirls, these hats are the foundation of JW Brooks Custom Hat Company. Our traditional 30X hats are 60% beaver, 100X hats are 100% beaver. All hats are handcrafted with the style, crease, and color chosen by our customers.