Crafted for Legends

One-of-a-kind hats made by master hatter JW Brooks.
Tailored to fit your lifestyle and legacy.

Man wearing a cowboy hat drawing intricate design on paper at a desk.

For over 25 years, JW Brooks has crafted custom hats for cowboys, ranchers, country music stars, and folks who live life on their terms. Every hat is a reflection of your story, built by hand with the finest materials, and designed to last a lifetime.

A person holding a vintage leather firearm holster with a circular metal and leather component inside, likely part of a revolver.
Person using a machine to apply a label to a piece of equipment that reads 'West-Moore CUSTOM HAT CO.'

Our Process

See how we craft a custom cowboy hat tailored to your story.

Meet JW Brooks

Tradition runs deep here—meet the duo who’s redefining western craftsmanship for a new generation of legends.

  • "My choice for the hats that feel the best, fit comfortably, and have the look I want are only made by JW Brooks Custom Hats. These hats are made by a cowboy for cowboys like me. Jody and JW live the western lifestyle and are the real deal!"

    - Al Dunning

  • "Let me tell you why I love a JW Brooks custom hat. They are: custom, classy and made just for you... your style, your signature. In rain, wind, or hail... they stay put with comfort and durability. On the dance floor, in the arena, on the cat walk, my choice is and always will be a JW Brooks Custom Hat! You won’t pry it out of my hands. It’s the BEST HAT PERIOD!"

    - Wylene Wilson Davis

  • "JW & Jody provide customer service, fit & craftsmanship that is second to none! For over 10 years I can personally say, if I’m wearing a hat, it’s a JW Brooks Custom Hat."

    CrystalRae McPherson

  • "Love the quality and attention to what I was looking for, best hats out there."

    - Megan Silveira

  • "I still wear my JW Brooks hat. I always receive compliments on it. I became very aware of price and quality of other hat companies, I have concluded that my JW Brooks Hat is exceptional quality, a work of art, and you get what you pay for. They are great family people, and I’m proud to call them my friends."

    - Sandra Eichelberger

Meet Our Endorsers

Trusted by champions, worn by legends—meet the cowboys and cowgirls who ride with JW Brooks.

A man wearing a light gray cowboy hat with cut-out decorative shapes, side profile view.
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Person wearing a large black cowboy hat and a dark shirt with gold embroidery, sitting next to a cow.
A man in a cowboy hat and black vest standing near the railing at a rodeo or sports arena, looking into the distance with his back to the camera.

Every hat tells a story—take a look at some of our proudest work and imagine what we can create for you.

A person wearing a large cowboy hat and blue denim shirt stands behind a light brown horse with a white mark on its face, against a black background.

Your story deserves a custom hat—let’s start crafting yours today.