Crafted by Hand.
Rooted in Heritage.

The Story

For over two decades, JW Brooks has been building custom hats for people who live and work in the West—and for those who appreciate the value of something made by hand, built to last. Raised in New Mexico, JW spent years learning the craft the old way: one hat at a time, paying attention to every detail, and getting the fit just right. What started with a single hat has grown into a name trusted by ranchers, horsemen, musicians, and leaders in every industry.

At his side is his wife, Jody Brooks, who brings her own eye for design and detail. Together, they run JW Brooks Custom Hats, offering a personal experience where every hat is tailored to fit not just your head, but your life. Jody works closely with clients on fit and design, making sure every piece feels like it belongs to the person wearing it.

At JW Brooks, there’s no assembly line. No cutting corners. Every hat is hand-shaped and built to order, with the same tools and methods used by the best hatters in the trade..

Why JW Brooks Custom Hats?

Fully Custom – Every hat is tailored to your exact style, fit, and preferences.
Handcrafted Excellence – Each hat is made using old-school techniques and premium materials.
Worn by Legends – From rodeo arenas to boardrooms, JW Brooks hats are trusted by those who live boldly.