LOOK HOT.

BE COOL.

The Summer Felt™

SOLD OUT FOR THE 2026 SEASON!

Thank you to everyone who purchased our Summer Felt™!

This hat is the hottest selling hat of Summer! Featuring a microbial and cooling sweatband, and a unique venting system, we are going head to head with straw hats.

Say hello to your new favorite summer hat.

The JWB SUMMER FELT™

Available colors: Natural, Sand and Black

Move forward with confidence, wherever you're headed next.

Our top Endorsers love their Summer Felts™.

“Best hat out there! Stays on and keeps me cool on those hot summer rodeo runs!” - Carlee Otero, Professional Barrel Racer and Multiple NFR Qualifer

“A MUST for showing in the Summer!” - Sarah Dawson, Dawson Performance Horses

“I will never wear a straw hat again! The Summer Felt™ is a game changer!” - Craig Schmersal, NRHA Multi-Million Dollar Rider

“I ride in my Summer Felt™ every day while working horses. It looks good, feels great and keeps my head cool.” - Russ Westfall, NCHA Multi- Million Dollar Rider

“Best hat out there!” - Russell Dilday, NRCHA World’s Greatest Horseman