JW Brooks Ambassador Program

Join a community that honors Western heritage, celebrates individuality, and brings cowboys and cowgirls together. As a JW Brooks Ambassador, you’ll help us share the spirit of our custom hats—crafted to express who you are and the life you lead.

Who is a JW Brooks Ambassador?

An ambassador is a trusted cowboy or cowgirl with integrity, a strong moral compass, and a genuine love for JW Brooks Custom Hats. You believe in the brand because you live the lifestyle—and you’re passionate about sharing it. Think of yourself as a “top-notch cheerleader,” both online and off!

What Does an Ambassador Do?

  • Actively wear your JW Brooks hat with pride.

  • Share authentic content on social media.

  • Spread the word within your community—whether at the rodeo, on the ranch, or at events.

What Do You Get?

As a JWB Ambassador, you’re part of our family. You’ll be the first to hear about new designs, exclusive deals, show locations, and more. Plus, you’ll get early access to JWB caps, swag, and special perks. We’ll celebrate your milestones and proudly share your success stories.

Ready to ride with us? Fill out our Ambassador Application below!

Ride with Us. Represent the Best.

Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!

Meet Some of our Ambassadors

A woman wearing a hat and western clothing riding a brown and white horse in a grassy field with hills and mountains in the distance. A calf is nearby in the grass.
A woman with long blonde hair, wearing a black cowboy hat, a brown leather jacket, and a blue top against a black background.
A cowboy wearing a hat and scarf, smiling and holding a lasso, outdoors in a rural setting.

  • Owner/Trainer at VanFleet Mustangs

    Sam has been gentling and training wild mustangs and PMUs since 2014. She specializes in starting horses, groundwork, tricks, and liberty work.

    Sam has competed in three Youth Mustang Challenges, one Mustang Magic, and three Extreme Mustang Makeovers.

    Her Awards include:

    2014 MA Youth Mustang Challenge Competitor
    2015 MA Youth Mustang Challenge Reserved Champion
    2016 MA Youth Mustang Challenge Champion
    2017 MA EMM 8th Place and Young Gun
    2018 KY EMM 6th Place
    2019 Mustang Magic Competitor
    2019 FL EMM 6th Place and Young Gun

  • Kilgore, Texas


    Reece Nichols is a dedicated financial advisor with Edward Jones, serving clients since 2001. In 2018, he qualified for FA Leaders, representing the top 1,200 of 18,000 financial advisors with Edward Jones, and continues to excel in his field.

    Outside of work, Reece enjoys life on his ranch just outside of Kilgore, Texas, where he and his wife, Jill, welcome visits from their four daughters. Their ranch also serves as a place to mentor young men and help guide them in their faith.

    Raised on a working ranch, Reece values hard work, horsemanship, and the lessons he learned growing up, including the importance of faith and family. He is an active rider in the SHOTX and NRCHA organizations and looks forward to many more years in the saddle.

  • Owner of TS Quarter Horses

    Tabitha Smith’s dream has always been to raise top quality horses that can go any direction a person wants to take them and make dreams a reality for so many other horse crazy girls/woman/people out there. Tabitha is also an independent consultant of Rodan + Fields as well as a co-owner in Excel Supplements, a job that allows her to follow her passion for animals by being able to provide them with a product that can greatly improve their health and body.