JW Brooks Ambassador Program
Join a community that honors Western heritage, celebrates individuality, and brings cowboys and cowgirls together. As a JW Brooks Ambassador, you’ll help us share the spirit of our custom hats—crafted to express who you are and the life you lead.
Who is a JW Brooks Ambassador?
An ambassador is a trusted cowboy or cowgirl with integrity, a strong moral compass, and a genuine love for JW Brooks Custom Hats. You believe in the brand because you live the lifestyle—and you’re passionate about sharing it. Think of yourself as a “top-notch cheerleader,” both online and off!
What Does an Ambassador Do?
Actively wear your JW Brooks hat with pride.
Share authentic content on social media.
Spread the word within your community—whether at the rodeo, on the ranch, or at events.
What Do You Get?
As a JWB Ambassador, you’re part of our family. You’ll be the first to hear about new designs, exclusive deals, show locations, and more. Plus, you’ll get early access to JWB caps, swag, and special perks. We’ll celebrate your milestones and proudly share your success stories.
Ready to ride with us? Fill out our Ambassador Application below!
Ride with Us. Represent the Best.
Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!
Meet Some of our Ambassadors
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Owner/Trainer at VanFleet Mustangs
Sam has been gentling and training wild mustangs and PMUs since 2014. She specializes in starting horses, groundwork, tricks, and liberty work.
Sam has competed in three Youth Mustang Challenges, one Mustang Magic, and three Extreme Mustang Makeovers.
Her Awards include:
2014 MA Youth Mustang Challenge Competitor
2015 MA Youth Mustang Challenge Reserved Champion
2016 MA Youth Mustang Challenge Champion
2017 MA EMM 8th Place and Young Gun
2018 KY EMM 6th Place
2019 Mustang Magic Competitor
2019 FL EMM 6th Place and Young Gun -
Kilgore, Texas
Reece Nichols is a dedicated financial advisor with Edward Jones, serving clients since 2001. In 2018, he qualified for FA Leaders, representing the top 1,200 of 18,000 financial advisors with Edward Jones, and continues to excel in his field.Outside of work, Reece enjoys life on his ranch just outside of Kilgore, Texas, where he and his wife, Jill, welcome visits from their four daughters. Their ranch also serves as a place to mentor young men and help guide them in their faith.
Raised on a working ranch, Reece values hard work, horsemanship, and the lessons he learned growing up, including the importance of faith and family. He is an active rider in the SHOTX and NRCHA organizations and looks forward to many more years in the saddle.
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Owner of TS Quarter Horses
Tabitha Smith’s dream has always been to raise top quality horses that can go any direction a person wants to take them and make dreams a reality for so many other horse crazy girls/woman/people out there. Tabitha is also an independent consultant of Rodan + Fields as well as a co-owner in Excel Supplements, a job that allows her to follow her passion for animals by being able to provide them with a product that can greatly improve their health and body.
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Bella Venable is from Western Wisconsin. She has loved horses for as long a she can remember and began riding at 8 years old. She discovered barrel racing at age 10 and quickly fell in love with the speed, adrenaline, and the journey that comes with the sport. Today, she competes in Youth and Open events across organizations including NBHA, WGBRA and BBR.
Bella has always been drawn to the underdogs. Rather than buying horses that are already made, she enjoys putting in the work and building them herself. Her gelding, Boon, went from a laid back trail and occasional 4-H horse to a competitive 2D barrel horse. River, originally her dad’s sorting horse, became a successful 1D/2D barrel horse after Bella discovered her natural ability for barrels. For Bella, the success is especially meaningful because it was her work (both in the saddle and out) that has made them what they are today.
Outside of competition, Bella is known for her determination, kindness, and big personality. She credits her trainer, Terra, as a major inspiration and strives to continue growing as both a rider and a horsewoman. Her dream is to become a professional barrel racer and trainer and compete in some of the biggest races across the country.
Bella hopes to be remembered as the cowgirl who never gives up, roots for the underdog, and treats everyone with kindness.
Raised on grit, rooted in grace and crowned by JW Brooks.