Crafted for Legends

One-of-a-kind hats made by master hatter JW Brooks.
Tailored to fit your lifestyle and legacy.

For over 25 years, JW Brooks has crafted custom hats for cowboys, ranchers, country music stars, and folks who live life on their terms. Every hat is a reflection of your story, built by hand with the finest materials, and designed to last a lifetime.

Our Process

See how we craft a custom cowboy hat tailored to your story.

Meet JW Brooks

Tradition runs deep here—meet the duo who’s redefining western craftsmanship for a new generation of legends.

  • "My choice for the hats that feel the best, fit comfortably, and have the look I want are only made by JW Brooks Custom Hats. These hats are made by a cowboy for cowboys like me. Jody and JW live the western lifestyle and are the real deal!"

    - Al Dunning

  • "Let me tell you why I love a JW Brooks custom hat. They are: custom, classy and made just for you... your style, your signature. In rain, wind, or hail... they stay put with comfort and durability. On the dance floor, in the arena, on the cat walk, my choice is and always will be a JW Brooks Custom Hat! You won’t pry it out of my hands. It’s the BEST HAT PERIOD!"

    - Wylene Wilson Davis

  • "JW & Jody provide customer service, fit & craftsmanship that is second to none! For over 10 years I can personally say, if I’m wearing a hat, it’s a JW Brooks Custom Hat."

    CrystalRae McPherson

  • "Love the quality and attention to what I was looking for, best hats out there."

    - Megan Silveira

  • "I still wear my JW Brooks hat. I always receive compliments on it. I became very aware of price and quality of other hat companies, I have concluded that my JW Brooks Hat is exceptional quality, a work of art, and you get what you pay for. They are great family people, and I’m proud to call them my friends."

    - Sandra Eichelberger

Meet Our Endorsers

Trusted by champions, worn by legends—meet the cowboys and cowgirls who ride with JW Brooks.

Every hat tells a story—take a look at some of our proudest work and imagine what we can create for you.

Your story deserves a custom hat—let’s start crafting yours today.